“Wise men speak because they have something to say;
Fools because they have to say something.” ~Plato
Why are you on social media, and how are you going to meet those objectives?
Without a plan for this in place, the next two plans (Platform and Practice) are irrelevant. Just go play and have fun!
The reason you’re on Social Media sites like Facebook & Twitter is simple:
1.) To Generate Leads
2.) To Convert Leads to Clients by building Trust & Rapport
3.) To Connect with Affiliate & JV Partners and expand your Tribe
There are a lot of strategies for accomplishing these. Far too many to explain in this post.
One thing I can tell you, is the clearer your Purpose, the more successful you’ll be.
Until you’ve got a clear Purpose in mind, you’re just drifting, and that’s never a good strategy. In fact, it’s a major contributor to the social media overwhelm we talked about in an earlier post.
So take a minute right now, and write a paragraph (no more than 1 page) about why you are on social media. And think about how you are going to meet your objectives using these tools.
In fact, here’s a piece of accountability for you: after you’ve written out your purpose, go ahead and post it in the comments section below.
Robert Cialdini writes about Commitment & Consistency. There’s some deep psychological trigger that goes off in our brains when we make a public commitment. Magically, we become consistent with our stated aim.
So take just a few minutes right now and write it out. Here’s a few words to get you started:
My Purpose on Social Media is…
